"Most event producers serve their sponsors. And you need to do this. But I view my true boss as the attendees. If you plan, design and deliver to the attendees—the client is always happy in the end. This is a North Star rule that I live by and clients trust me because of it. Serve their attendees and the event will come off a huge success. “
"The only reason to get press is to expand a business or client’s market share. If it doesn’t make them more money, then it doesn’t make sense. I have an Oscar-nominated actress and seven-time Emmy-winning director I placed on the cover of LA/HOME magazine. But it had a reason behind it. All PR efforts must have a purpose. If you go with me, it will be more market share or revenue. "
In Red We Trust is a Los Angeles based full-suite PR and event production agency founded by industry veteran Derek De Vette, known widely by the moniker Red.
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